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Tuesday, August 3, 2010

RIM attempts to create Apple-like buzz with BlackBerry Torch event

By Katie Marsal

Published: 11:10 AM EST

In an uncharacteristic move, Research in Motion held a media event Tuesday in New York City to generate buzz for its new BlackBerry Torch 9800 smartphone, an AT&T handset with a multi-touch screen and slide-out keyboard.

The new BlackBerry Torch has a 5 megapixel camera and 8GB of internal memory -- 4GB flash and 4GB MicroSD. The hardware also includes a slide-out QWERTY keyboard and optical trackpad, and has support for 802.11n. The touchscreen is a 480x360 pixel display.

The Torch features BlackBerry OS 6, the latest mobile operating system, which packs a completely revamped Webkit-based Web browser with multi-touch input gestures. The new operating system offers integrated connectivity with social networking sites like Twitter and Facebook, and has integrated search and a new user interface.

The device will be available exclusively on the AT&T network starting August 12. It carries a $199 price with a standard two-year contract.

The name of the product came from the company Torch Mobile, which RIM acquired. That company's Iris mobile Web browser laid the foundation for the new BlackBerry 6 OS browser.

Eliminating some of the surprise RIM hoped to generate, however, were a number of leaks that occurred before Tuesday's event, including approval by the U.S. Federal Communications Commission for the device, and posting of the handset on AT&T's site moments before RIM's event. Videos, pictures and details on the smartphone were available on AT&T's official site before the announcement was made official.

RIM showed its first glimpse at BlackBerry OS 6 in April, revealing that the software will include multitouch input for its Web browser, e-mail, media player and more. The mobile operating system also has iPhone-like features such as pinch-to-zoom.

BlackBerry Torch


Torch 2


Torch 3

Filed under : iPhone 96 Comments ] 
Story topics: RIM, Research in Motion, BlackBerry, AT&T   Print ] [ Story Link ] 

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Web annotations

talkingapple says...

available in UK soon by vodafone at least


talkingapple says...

nothing new...
have been leaving on past. Do blackberry users like the simplicity of their devices?
Only 40% intend to stay!